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It is a true pleasure and privilege to share this conversation with the warm, generous and relentlessly purpose over profits focused, Seth Tibbott, founder and chairman of The Tofurky Company.

We discuss how Seth pivoted from his passion for “mouldy soy beans” and succeeded – eventually – against all the odds, in creating the wildly successful and impactful Tofurky Company.

Despite the doubters, and set-backs Seth had a vision and as he shares, a lot of people were kind.

Seth’s vision still holds true. To quote tofurky.com:

Our vision is a thriving planet, a generation of people embracing friendlier eating, and a business that is contributing to society rather than taking from it. 

In this interview we cover:

• The beginnings of Seth’s becoming vegan story. 
• The evolution of Tofurky.
• At one point Seth looked for a way out of his non-profitable business.
• How and why Seth made the pivot from tempeh to tofu…and become a global phenomenon.
• How Seth and Tofurky have stayed true to his belief in eco-friendly practices.
• The importune of focusing on purpose over profits.
• Keeping control of your company and keeping the business in the family. 
• Seth’s advice to vegan start ups.
• 40+ years on our vegan food options are HUGELY improved, is anything about the lifestyle more challenging in Seth’s mind?

How powerfully true and hopeful is the quote that Seth shared, “first they ignore you, then they laugh at you, then they fight you, then you win”

The pressure of “pay to play” in grocery stores is evidence we are in the “then they fight you” phase. As is the global battles over labelling of products and the NOT in good conscience claims that consumers might be confused by the terms oat “milk” or plant-based “cheese.”

It’s going to take a massive, consistent focused effort from vision driven vegan business’s large and small. And from individual passionate and compassionate vegan consumers and activists. As Seth stated so eloquently:

Don’t give up. It’s a long haul. This is one of the biggest changes that the world has ever seen leaving animal agriculture…

We got this. We rise together. We’re going to make this happen.

Check out the friendliest food on the plate: tofurky.com

Connect with Seth across the socials: Facebook | Instagram | Twitter | LinkedIn

I think that doubt has ruined more business’s than economics or any other factors. Seth Tibbott @Tofurky Share on X

Check out Seth’s book: In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool.

Also, Seth mentioned the book: Diet for a small planet.  

That’s it for this week in Healthification. If you’re yet to rate, review and subscribe please do! It counts big time in letting this little show – and the amazing guests I get to chat with achieve some visibility among the millions of podcasts out there.

Big thanks to YOU for sharing this week with me.

The Healthification podcast is proudly bought to you by my FREE ‘Easy Vegan’ plan. It took me 25 years to transition from a meat eater to a happy, healthy Vegan! You can do it in just 3 days with my simplified ‘easy vegan’ plan!  Get the fit, strong, and healthy plant based body you deserve… while avoiding ALL the mistakes I made along the way!

To learn more check out: strongbodygreenplanet.com

Till next time, remember Creating a body and life you love is Freedom. (If this ex-refined-carb queen, non genetically gifted, naturally uncoordinated vegan chick can do it – so can YOU!!!)

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