A record 400,000 people worldwide signed up to the Veganuary movement in 2020.
That is astounding growth since the UK-based charity first asked people to pledge to eat vegan for the month of January, back in 2014. That first year over 3,000 people participated.
Today I’m chatting with Toni Vernelli International Head of Communications and Marketing at
Veganuary and we’ll discuss how to make the transition to veganism as easy and as enjoyable as possible.
To be clear Veganuary isn’t just a 31 day challenge! Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant based diet as a way of protecting the environment, preventing animal suffering and improving the health of millions of people. During the 2020 campaign more than 600 brands, restaurants and supermarkets promoted the campaign, and launched more than 1200 new vegan products and menus in the UK market alone.
I love that Veganuary embraces an alternative to the angry face of Veganism! It is realistic, supportive and non judgemental in acknowledging it’s ok to not be a perfect Vegan. In fact their motto is: Don’t let perfection be the enemy of the good.
Further to that, to quote Jane Land who founded Veganuary with partner Matthew Glover Veganuary’s pledge format makes going vegan “more acceptable and accessible, something fun, a challenge perhaps, but a positive one”
I’m all for changing public attitudes about veganism and making it more mainstream. That’s the only way we have any chance of getting to the glorious compassionate vegan world I’m dreaming of.
In this conversation we cover:
- Toni’s vegan story from butchers daughter to vegan and animal rights activist of 30 years.
- Some of the wins / positives that Toni has found most exciting in the past 12 months.
- Some of the things Toni wish she new about Veganism before she went vegan.
- Top suggestions to help animals after Veganuary.
- How to stay motivated and on track after Veganuary.
- The importance of aligning your actions with your values for any important habit and lifestyle change to be sustainable.
- The majority (84%) of participants in Veganuary 2019 were female. Is social pressure particularly relevant to men?
- Where we can get better at “together we are stronger” as a sometimes fractured vegan community?
I’m so excited for the tipping point we will surely reach where there is no stigma, no social ostracism and no inconvenience to becoming vegan.
As much as I proudly wear my animals rights activist hat and experience daily frustration that the movement towards a vegan world is not happening faster, I also am becoming more conscious of the huge responsibility we share as a vegan community to be as welcoming and supportive to new vegans, and to the plant based curious as we possibly can.
If anyone deserves our wrath its the people who are not even open minded enough to consider why there might be value (HUGE value) in a vegan lifestyle. Not those willing to risk trying something that absolutely for many people – likely the majority of humans – would feel daunting, overwhelming and restrictive.
Check out the links below for the resources mentioned today, whether you officially sign up for Veganuary of not (and I recommend you do!) there is such an abundance of useful info and plant based deliciousness via veganuary.com. As with any lifestyle change. I strongly recommend you encourage friends or family members to give it a whirl with you as it makes it so much easier and more fun.
The holiday season is the perfect time to try new recipes out on each other, and of course to impress impress your non-vegan friends with your recipe wins!
Explore the deliciousness rich (!) Veganuary website:
That’s it for today in Healthification however before you go – as you listen to this, fingers crossed my NEW PODCAST all about rockin a #plantstrong lifestyle focusing purely on the POSITIVES should be live!
Plant Positive is, a weekly fix of everything good for my vegan friends and the plant based curious.
I’ll chat training tips, self care, good news stories, recipes wins, inspirational vegans plus plenty of eating and exercising motivation.
To get plant positive with me, simply search Plant Positive wherever you listen to podcasts!
If you like the show (either show!) now is the time to rate, review, subscribe and share because there is only one chance for any new show to hit New and Noteworthy and WOW, I want more plant strong representation in the health, fitness and nutrition categories so much! If you do too, then this is your chance to help make it happen!
Till next time, remember Creating a body and life you love is Freedom. (If this ex-carb queen, non genetically gifted, naturally uncoordinated vegan chick can do it – so can YOU!!!
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