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This is a conversation about, how YOU can save more lives and make the biggest difference for animals and the planet. Robert Cheeke’s new book, The Impactful Vegan, applies the principles of effective altruism to animal advocacy work to determine how to do the most good for animals.

I found the insights Robert shared confronting and you might too.

However after reading The Impactful Vegan. On hearing from the many respected experts Robert spoke to and following the evidence and the data – it is abundantly clear that some vegan activism is ineffective and that some vegan altruism is VASTLY more impactful.

It can be tough to understand that just because a specific form of vegan activism “worked” on you to “convert” you, it might not be effective for the majority of people.

If you care deeply about animal suffering it can be overwhelming to know what to do.

It certainly is disheartening when forward progress globally and habit change among the people you love most is frustratingly slow. Robert’s evidence-based research is not only inspiring, it is actionable.

Please enjoy this conversation about becoming a more Impactful Vegan with Robert Cheeke.

In this conversation we cover:

• What effective vegan altruism is and HOW it differs from what we might be inclined to do?
• How do we determine how to do the most good for animals?
• In what ways have Robert’s biases impacted his vegan activism? What has he changed his mind about so far as impactful activism after writing the book?
• What would Robert say to the activist who is stuck “following their heart / what is right” without focusing on what is most effective?
• Some examples of impactful advocacy. Including: Innovation in alternative proteins. Also: Reducing recidivism from veganism.
• The Animal rights movement has been around for 60 years us v them does not work.
• In early years of Animal Rights people were vegan for the animals. The vegan movement has morphed into a diet and lifestyle campaign… as activists we need to meet people where they are.
• The vegan kaizen system of taking small, incremental steps rather than an all-or-nothing approach.

We covered a lot in that conversation however there is much more waiting for you in The Impactful Vegan.

I found immense value in hearing from many of the vegans I hold in high regard. Understanding how they think and what attitude they embody to have huge impact.

I want to leave the last words to Paul Shapiro, who as Robert mentioned co-founded and runs, The Better Meat Co which uses fermentation to create a more sustainable and humane method of satisfying our taste for meat than raising and slaughtering animals for food:

“Too many vegans act like being right is sufficient for animals; that if we just made stronger arguments, or had better statistics, we could be more effective. But humans are often irrational, and we don’t tend to base our behavior on logic. Rather, we do what we enjoy and what we think will enhance our status within our social group.”  

To connect with Robert and order / preorder online The Impactful Vegan I’ll have you all linked up via the show notes below.

For all the preorder bonuses Robert mentioned go to: impactfulvegan.com.

Connect with Robert via his main site: https://www.veganbodybuilding.com/

Purchase Robert’s other books:

• The Plant-Based Athlete
• Vegan Bodybuilding & Fitness
• Shred It!
• Plant-Based Muscle
• And the new release, The Impactful Vegan.

Connect with Robert across the socials: Facebook | Instagram | Twitter | LinkedIn

Connect with Vegan Bodybuilding & Fitness across the socials: Facebook | Instagram | Twitter | YouTube

Robert gave special mention to the following non-profits:

Dharma Voices For Animals | The Humane League

Also, research organisation: Faunalytics.

Robert mentioned the following books:

The Most Good You Can Do: How Effective Altruism is Changing Ideas about Living Ethically by Peter Singer.

Doing Good Better: Effective Altruism and a Radical New Way to Make a Difference: Effective Altruism and a Radical New Way to Make a Difference by William MacAskill.

How To Be Great At Doing Good: Why Results Are What Count and How Smart Charity Can Change the World by Nick Cooney.

That’s it for this week in Healthification.

However, have you checked out my Plant Positive Journal yet? 

I am so very proud of this stunning journal. There is now also a fillable PDF version available for immediate download so wherever you are in the world you can still get Plant Positive with me!

If you are plant-based curious. Or already vegan and need a healthier approach to the lifestyle.

In this daily journal you will learn how to consistently prioritise food, exercise and other healthy habits that build on each other to have a compounding and lasting effect.

To help you create a BODY and LIFE you LOVE by successfully managing your TIME and your MIND.

It makes a great gift to YOU!

Or, for the loved one who is plant-based curious or who has been a valuable vegan ally to you.

You can check out the printed version HERE: 

Plus, the fillable PDF HERE: 

Importantly, the journal follows a twelve month format however is not dated so it is perfect to use at ANY time of the year.

With love and gratitude plant friends.

If you liked “The Impactful Vegan: Robert Cheeke and Effective Vegan Altruism.” you’ll also like Gaining 100 Pounds Of Vegan Muscle with Vegan Bodybuilder Robert Cheeke.

If you liked “The Impactful Vegan: Robert Cheeke and Effective Vegan Altruism.” you’ll also like E644: Torre Washington and Thriving On Plants as a Vegan Bodybuilder.

If you liked “The Impactful Vegan: Robert Cheeke and Effective Vegan Altruism.” you’ll also like Hench Herbivore, Ex-Vegans and Being On The Right Side Of History.

If you liked this you’ll also like How To Transition To A Healthier Way Of Living With The Fit Vegan Coach, Maxime Sigouin.

If you liked “The Impactful Vegan: Robert Cheeke and Effective Vegan Altruism.” you’ll also like Look Good, Feel Good and Do Good by Becoming a Fabulous Vegan with Jasmin Singer.

If you liked this you’ll also like Impact of Different Animal Advocacy Tactics On Diet with Faunalytics’ Andrea Polanco.

If you liked “The Impactful Vegan: Robert Cheeke and Effective Vegan Altruism.” you’ll also like Jo Anderson and Faunalytics Are Empowering Animal Advocates.