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Todays conversation is all about easy, healthy, flavoursome food that’s better for the planet, with plant-based meal box delivery service VegMeUp.

Founder Jimmy Van Der Linden worked as a professional chef for over 17 years before a particular book – written by one of my favourite repeat Healthifcation guests – led him to challenge his assumptions about food and introduce more plant-based deliciousness into his diet.

Via VegMeUp Jimmy now share his expertise with everyday Australian’s so they can become chefs in their own homes. Currently servicing the Melbourne and Sydney regions, VegMeUp shares easy recipes with sustainable ingredients that people can make from the comfort of their own homes.

They encourage not only vegans but especially omnivorous to have a couple of plant-based meals a week. I feel like this might be a perfect little treat to order for your veg curious loved ones?

It removes the “too hard!” excuse and eliminates the “but it’s boring or bland!” complaint. Let’s say, this is leading with deliciousness the simple and easy way!

• Jimmy worked as a professional chef for over 17 years in the Netherlands: what led him to challenge his assumptions about food and introduce more plant-based foods into his diet?
• Did Jimmy have any misconceptions or hesitations so far as the deliciousness of plant-based?
• Leading with delicious food is certainly an effective strategy. What are some other tips on how to encourage others to eat more plant-based with compassion and no judgement?
• VegMeUp has over 100 super tasty 100% vegan recipes, with more being developed on a regular base. What are some customer favourites and, is there anything that was especially hard to make work as plant-based?
• VegMeUp strives to make sustainability a core part of his meal-kit service, and want to be Australia’s leading zero-waste meal-kit service.
• The challenges involved in creating and scaling a 100% vegan meal-kit business.

Aussie friends, again that special discount code that Jimmy mentioned is health30 for $30.00 of your first box. 

Connect with Jimmy Van Der Linden of VegMeUp across the socials: Instagram | Facebook | Twitter  | YouTube

Check out the VegMeUp website: https://www.vegmeup.com.au/

In Sydney and Melbourne use the code “health30″ for $30.00 of your first box.

That’s it for this week in Healthification.

However, have you checked out my Plant Positive Journal yet? 

I am so very proud of this stunning journal. There is now also a fillable PDF version available for immediate download so wherever you are in the world you can still get Plant Positive with me!

If you are plant-based curious. Or already vegan and need a healthier approach to the lifestyle.

In this daily journal you will learn how to consistently prioritise food, exercise and other healthy habits that build on each other to have a compounding and lasting effect.

To help you create a BODY and LIFE you LOVE by successfully managing your TIME and your MIND.

It makes a great gift to YOU!

Or, for the loved one who is plant-based curious or who has been a valuable vegan ally to you.

You can check out the printed version HERE: 

Plus, the fillable PDF HERE: 

Importantly, the journal follows a twelve month format however is not dated so it is perfect to use at ANY time of the year.

With love and gratitude plant friends.

If you liked “Plant-Based The Easy Way with Jimmy Van Der Linden of VegMeUp, 100% Vegan Meal-kit.“ you’ll also like E664: Dr Michael Greger and How Not To Diet, The Ultimate Weight Loss Guide.

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If you liked “Plant-Based The Easy Way with Jimmy Van Der Linden of VegMeUp, 100% Vegan Meal-kit.“ you’ll also like E634: Nikki Vegan and Eating Delicious, Easy to Prepare, Affordable Food Without Harming Animals or the Environment.

If you liked “Plant-Based The Easy Way with Jimmy Van Der Linden of VegMeUp, 100% Vegan Meal-kit.“ you’ll also like Candice Hutchings the Edgy Veg Creates Vegan Recipes With Attitude!

If you liked “Plant-Based The Easy Way with Jimmy Van Der Linden of VegMeUp, 100% Vegan Meal-kit.“ you’ll also like E642: Cheap Lazy Vegan Food That’s Easy and Delicious with Rose Lee.

If you liked “Plant-Based The Easy Way with Jimmy Van Der Linden of VegMeUp, 100% Vegan Meal-kit.“ you’ll also like Plant-based Chef Bailey Ruskus and Thriving with Endometriosis.