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This is a conversation about longevity, grit and no excuses.

It’ll appeal to you if you “love to lift” yet also I’m sure if you can relate to dealing with set backs or injury or the pressure to live up to expectations – especially your own.

Long before he became the “go to guy” in vegan bodybuilding Robert Cheeke barely weighed 120 pounds as an athlete. He wanted to be bigger and stronger yet questioned whether you could do this as a vegan… and he failed at first.

Not at the avoiding animal exploitation part. I find it incredibly impressive that young Robert stayed true to the vegan ethic even though he initially struggled to gain even a pound of muscle. Of course it wasn’t about the lack of animal protein in Roberts diet. Thankfully there’s so much information, so many amazing vegan athletes visible today to dispel that old myth.

For a little official bio: Robert grew up on a farm in Oregon where he adopted a vegan lifestyle in 1995 at age 15, weighing just 120 pounds. Today he is the author of the books, Vegan Bodybuilding & Fitness, Shred It!, Plant-Based Muscle, and the new release, The Plant-Based Athlete. He is often referred to as the “Godfather of Vegan Bodybuilding,” growing the industry from infancy in 2002, to where it is today. As a two-time natural bodybuilding champion, Robert is considered one of VegNews magazine’s Most Influential Vegan Athletes. He is the founder and president of Vegan Bodybuilding & Fitness and maintains the popular website, VeganBodybuilding.com.

Let’s discuss Gaining 100 Pounds Of Vegan Muscle (and so much more!) with Vegan Bodybuilder and Author, Robert Cheeke. 

In this conversation we cover:

• Robert’s becoming vegan story.
• Robert became vegan as a teenager with parents who didn’t want him to exclude all animal products – how did he do it?
• Busting nutrition myths about being a strong, healthy vegan AND gaining 100 pounds of vegan muscle!
• Dealing with injury, adversity and the pressure to live up to expectation – especially your own.
• Robert’s latest book co-authored with Matt Frazier: The Plant Based Athlete.
• What are some of the learnings Robert has taken away from interviewing so many of the amazing vegan athletes featured in The Plant Based Athlete?

By now we all know how fit, healthy, strong, buff and ripped you can be as a vegan athlete. How you can name a sport and find a vegan athlete excelling – often as the world champion. And yet just 25 years ago that was not the case. 25 years ago well-meaning individuals in Roberts life were fearful for his health and NOW (joyously!) people say: “I know I should go plant based for my health.”

The progress is amazing and I’m grateful to Robert for being there and leading the way 2 1/2 decades ago and perhaps more-so for the grace with which he now supports and lifts up the vegan athletes whose time is now.

To connect with Robert and order / preorder online The Plant-Based Athlete I have you all linked up below.

Connect with Robert via his main site: https://www.veganbodybuilding.com/

Purchase Robert’s books:

• Vegan Bodybuilding & Fitness
• Shred It!
• Plant-Based Muscle
• And the new release, The Plant-Based Athlete.

Connect with Robert across the socials: Facebook | Instagram | Twitter

Connect with Vegan Bodybuilding & Fitness across the socials: Facebook | Instagram

A vegan diet is one of the best things you can do for your health and the well being of our planet. @RobertCheeke #veganbodybuilding #plantbasedathlete Share on X

That’s it for this week in Healthification. If you’re yet to subscribe wherever you’re listening please do and equally awesome, please consider sharing the show with someone you think would find value in it. Big thanks to YOU for sharing this week with me. You rock and I appreciate your support!

The Healthification podcast is proudly bought to you by my FREE ‘Easy Vegan’ plan. It took me 25 years to transition from a meat eater to a happy, healthy Vegan! You can do it in just 3 days with my simplified ‘easy vegan’ plan!  Get the fit, strong, and healthy plant based body you deserve… while avoiding ALL the mistakes I made along the way!

To learn more check out: strongbodygreenplanet.com

Till next time, remember Creating a body and life you love is Freedom. (If this ex-carb queen, non genetically gifted, naturally uncoordinated vegan chick can do it – so can YOU!!!)

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