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This conversation is in part a follow up to E856 with Lisa DeCrescente the writer and Executive Producer of The Next Girl film and E859 with Jamie Logan the film’s lead.
Lisa gave us an a behind the scenes look at the making of this powerfully moving film that presents as a drama about a young girl born into a dystopian world and in a clever bait and switch actually reveals the horrific injustice of the dairy industry.
Vkind Studios, is the all vegan video production company behind The Next Girl that Lisa spoke so highly of.
Video production promoting a cruelty-free lifestyle is just one component of the Vkind network and today Vkind co-founder Star Simmons and I discuss Empowering Vegan Enterprises to Thrive in the VegEconomy.
Vkind is the leading US search platform that connects verified vegan brands, businesses, and professional services with consumers.
It make it easier for consumers to: Spend Like You Give A Damn.
With the mission: to be the most effective at bringing value-aligned businesses and consumers together to revolutionise the current food system and supply chain to promote animal welfare, environmental sustainability, and healthy living.
In this far reaching conversation Star shares the most chilling, horrific story behind the film location for the Next Girl Film.
We also dig in deep with the challenges vegan business owners face and potential solutions to succeed in a market where realistically we must also appeal to, welcome and WOW, non-vegan consumers.
In this conversation we cover:
- Star’s vegan journey.
- What is the Vkind network and why did Star create it?
- The Vkind Studios origin story and challenges with an all vegan video production company.
- The horrific story behind the film location for The Next Girl.
- Peeled: The First All Vegan Cast Cooking Competition TV Show.
- The VegEconomy: a network of plant-based businesses and professionals uniting with consumers to co-create a plant-powered economy.
- What mistakes does Star see vegan business’s making?
- How vegan business owners wanting to have a bigger impact can effectively market their vegan products to non-vegans too.
As you can tell Star is passionate about helping vegan companies understand the importance of smart marketing and building a sustainable business model.
I am starting to see that in the same way that it is important to choose effective over my passionate #truthbomb’y animals-rights-activist-heart-led approach in relationships with non-vegan loved ones, it is also to our benefit as business owners to be a little more subtle.
To connect with Star and the Vkind network I have you linked up in the show notes below.
The main Vkind website: www.vkind.com
Some important links across the Vkind Network:
Veg Economy: www.vegeconomy.com
Peeled: The First All Vegan Cast Cooking Competition TV Show.
The Vkind Experience (VKX): Is A Journey Of The Senses, And Our Remarkable Planet Is Your Guide.
Connect with Star and the Vkind network across the socials: Instagram | Facebook | Twitter | YouTube
That’s it for this week in Healthification.
However, have you checked out my Plant Positive Journal yet?
I am so very proud of this stunning journal. There is now also a fillable PDF version available for immediate download so wherever you are in the world you can still get Plant Positive with me!
If you are plant-based curious. Or already vegan and need a healthier approach to the lifestyle.
In this daily journal you will learn how to consistently prioritise food, exercise and other healthy habits that build on each other to have a compounding and lasting effect.
To help you create a BODY and LIFE you LOVE by successfully managing your TIME and your MIND.
It makes a great gift to YOU!
Or, for the loved one who is plant-based curious or who has been a valuable vegan ally to you.
You can check out the printed version HERE:
Plus, the fillable PDF HERE:
Importantly, the journal follows a twelve month format however is not dated so it is perfect to use at ANY time of the year.
With love and gratitude plant friends.
If you liked “Empowering Vegan Enterprises to Thrive in the VegEconomy with Star Simmons of Vkind.“ you’ll also like 638: PETA’s Ingrid Newkirk | Animals Are Not Ours To Experiment On, Eat, Wear, Use For Entertainment or Abuse In Any Other Way.
If you liked “Empowering Vegan Enterprises to Thrive in the VegEconomy with Star Simmons of Vkind.“ you’ll also like Kathy Guillermo and PETA’s Work to End Animal Exploitation.
If you liked “Empowering Vegan Enterprises to Thrive in the VegEconomy with Star Simmons of Vkind.“ you’ll also like The Next Girl Film and the Dystopian Reality of the Dairy Industry with Lisa DeCrescente.
If you liked “Empowering Vegan Enterprises to Thrive in the VegEconomy with Star Simmons of Vkind.“ you’ll also like Milked Film Director Amy Taylor and White Lies in New Zealand’s Dairy Land.